OCTOBER 2022: Couturier Seema Gujral launches ‘Samode’, the music awaited bridal & winter festive collection to add that extra glam to your wedding and festive wardrobe. With bright and bold colours dominating the wedding market the latest collection has a mix of vibrant Indian tones and her signature neutrals so there’s something in store for everyone.
This collection showcases handcrafted, intricate embroidery work using zardozi, pearls, beads, sequins, crystals, thread work, gota patti embroidery, mirror work and heavy appliqué motifs. With stunning embellishments, bold floral motifs and multi coloured, three-dimensional embroidery, every piece is exclusive and striking. Keeping the traditions and personality of the modern woman in mind, the colour palette has been kept bright in addition to the jewel tones. The designs in this collection, spell clean lines where old world charm merges seamlessly with nouveau Indian grandeur. The brand creates couture diffusion, which is Indian in sensibility yet international in quality and finesse. The brand’s USP lies in fine, intricate embroidery, stylizing and attention to detail, culminating into a classic and elegant style in women’s couture.
With a perfect balance of charm and elegance, traditional silhouettes, Seema Gujral’s ‘Samode’ collection truly celebrates the essence of the season. The silhouettes for the season are sleek glamorous blouses and voluminous lehengas and more, which are most flattering on Indian shapes. Greater effects have been applied by the entire design team to elevate the fittings of each ensemble, so the wearer enjoys the glamour & wearability of each piece. Samode is the true celebration of love, light and life itself and most of all embodies happiness.
Speaking about her latest bridal collection, Couturier Seema Gujral said "I am very excited to showcase my bridal and winter collection ‘Samode’ . Through this collection I have tried to express my love for Indian royalty through elaborate embroideries and intricate craftsmanship making each piece timeless. The collection also inspired me to find the light we all carry within, there is a certain sense of joy and happiness in each garment and that is what Samode exemplifies.”