Modern Indian Couture
A refined expression of heritage craftsmanship and contemporary elegance.
OUR ESSENCE
Seema Gujral is a modern Indian couture house defined by sophistication, precision, and an elevated sense of luxury. Rooted in handcraftsmanship, the label brings together heritage artistry and contemporary design—creating couture that feels timeless, refined, and globally resonant.
THE BEGINNING
Founded by Seema Gujral, a self-taught designer, the journey began in 1995 with the establishment of her production house, Iris—built with a team of three.
An intuitive exploration of embroidered garments soon evolved into a flourishing couture label, laying the foundation for a house defined by artistry, emotion, and an uncompromising commitment to craft.
THE CRAFT
Rooted in a deep reverence for Indian craftsmanship, Seema Gujral’s design language interprets tradition through a distinctly modern lens. Intricate embroidery, fluid silhouettes, and thoughtful construction come together with quiet sophistication.
Brought to life through hours of meticulous artisanal workmanship, each ensemble is crafted with precision—creating couture that transcends seasons and endures as a modern heirloom.
THE WORLD OF SG
Today, Seema Gujral stands as a modern Indian couture house defined by refined elegance and enduring design.
The flagship at The Dhan Mill, New Delhi offers an immersive retail experience—reflecting the craft, detail, and sensibility at the heart of the house.
With a growing global presence, it continues to carry Indian craftsmanship forward through a distinctly modern lens—while remaining deeply committed to preserving the artistry and communities behind it.
